Company Information

Our research respondents

We’ve built up our database of respondents over 15 years, and they know and understand the measurement tools we use. We currently have over 45,000 people and we’re growing in number all the time, carefully profiling every new respondent we take on. We use a Mosaic system of profiling.

Our respondents, including our mystery shoppers, are genuine customers within your market sector, and not simply professional shoppers. They are real people who give us real feedback. They may record objective observations about your service standards; they may also submit subjective data concerning the overall impression they have of you, and the feeling they’re left with. Your product and service is part of their chosen lifestyle and their regular spend.

In-house structural support

We know that, to continue to be successful, our clients must be at the centre of everything we do. That’s why we’ve structured our in-house team to provide all the support you need and expect for your qualitative and quantitative programmes.

All members of our team take responsibility for their decisions and actions within their own fields of influence. It means that they have the freedom to use their own initiative and work to their very best on projects for our clients.