Explore the benefits of real-time e-research

How well do you use the Internet to enhance your research programmes?

FSM e-research is an ideal complement to offline, face-to-face and telephone research, and it facilitates the same degree of accurate qualitative and quantitative research. Our proprietary software ensures verification of all survey respondents; this means our clients can be confident that all our data is clean and comes from the right source.

The web is an ideal medium for the collection, analysis and distribution of research data, and at FSM we profile our online research respondents in the same rigorous way as for our offline programmes. We use Mosaic profiling, a system that categorises people throughout the UK by specific attributes, and we use this system to suit the nuances of each different research project.

Our respondents submit their research data via the web, and we also publish a wide range of questionnaires, surveys and research online. Online research services can deliver advantages and enhancements to our offline programmes in the following ways:

• Speed

Online and offline research each has its own merits. When you need information fast, e-research can provide you with data and insights that may take much longer offline. E-research means that, where appropriate, you can act on the results more quickly and achieve a more positive impact on the bottom line – sooner.

• Value for money

It’s important to remember that e-research will not suit every project; some still need paper-based systems. However, without the overheads associated with offline research, e-research can sometimes be a more cost effective investment for our clients. In addition, e-research is often more affordable for clients wanting small-scale or more frequent research programmes.

• Real-time results

Current technology facilitates faster feedback from online respondents in certain situations and so, depending on the nature of the research, clients can often take greater advantage of new trends and opportunities as they surface.

To explore how e-research from FSM can help you stay better connected with your customers, contact us now .